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Beautytap.com is an e-commerce site that carries one of the world’s largest inventories of Korean beauty products.
Multicultural
Beauty Experts
We worked collaboratively with Korean based designers and their marketing team to ensure that eastern and western design styles were appropriately melded to attract US customers while maintaining a look and feel for the primary Korean market.
The site design needed to be unique, breaking away from the typical ‘grid’ layout of most e-commerce sites, while still being familiar to users and easy to navigate.
A key design challenge and success factor was to quickly match users to real beauty experts according to their skin type through an interactive quiz, providing guidance on a wide product range that would otherwise be overwhelming to the typical customer.
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