We helped to design the world’s first interactive mobile cannabis recommendation system.
In order to enhance immersion in the virtual guide, an in-app character avatar was created. Design requirements included a user interface with a fresh, world class design styling.
A key design challenge was to rebrand the site to fit the outdoor adventurous type user. An “Explore Confidently” theme creates a user experience that makes people feel comfortable venturing out to find other cannabis products.
A virtual guide was created that utilizes user entered information analyzed by proprietary algorithms. The output matches the user with appropriate products based on how they like to consume (flower, edible, vape, concentrate, etc.), what strains fit their lifestyles and optimal cannabinoid ratio.